A community for solopreneurs and aspiring entrepreneurs. We talk about what it takes to get your business off the ground – without having to bet the farm.

We believe that resilient, lasting businesses are good for everyone involved – entrepreneurs, customers, employees, and communities. We’ve been doing this work day in, day out for a couple of years now, and love every second of it.

We’re building Loop Community to help more people.

The goal of our community is to help you rapidly test new business ideas and systems in order to generate the data required to make informed decisions on where to invest in future growth. 

The repetition of this process over time reduces risk, helps growth and builds more resilience in your business. This is critical, because as the old saying goes, “Dreamers have goals. Winners have systems.” This is true in life and in your business.

We also believe there is no one-size-fits-all approach to business. As an entrepreneur, your job is to systematically test things to generate the data in order to make decisions about what works best for your business. To be successful, you’ll need to try a lot of things – and quickly.

We know your inbox is full of people selling high price services for what feels like magic cures. There’s services and consultants asking for big fees while promising you the moon; to fix all of your problems with one simple trick...just sign here. We have no beef with these folks – but we’re not about that. 

We’re about the hard work of entrepreneurship: the rapid testing of business ideas and systems in order to generate the data required to make informed decisions. Dreamers have goals, winners have systems.

What is Loop Community?

  • Loop is focused on helping our community rapidly test new ways to find, acquire and retain customers.

  • We do this through our content, training & coaching programs, and the delivery of simple growth systems our community tries out in their own businesses.

  • We measure success on how often members of the community are trying out these growth systems and finding success. We’re ‘bout that action, boss.

How does the paid community work?

  • As a paid community member, every to weeks we’ll send you a simple system for either finding, acquiring, or retaining customers.

  • Each system comes with everything you need to get going: instructions, processes, tools, and training. The goal is to rapidly test the system and answer the question: Does this work in my business?

  • You can either do this on your own timeline or choose to join us in a two-week sprint with a peer cohort. Participation in a sprint adds additional coaching and support at no additional cost.

  • Paid community members also have an opportunity to get connected with each other 1:1 through our introductions system.

What is your commitment as a paid community member?

Here are some sample topics we’ll cover:

  • Customer Acquisition System

  • Reliable Referrals

  • Finding the Right Customer

  • Validating Business Ideas

  • First Hire

  • Optimizing CLV

  • Funnel Management

Want more reasons to join? Some more benefits:

  • Work side-by-side with a community of like-minded people.

  • Get connected for 1:1s with fellow members on an ad hoc basis.

  • Take action towards your goals.

  • Be held accountable by your cohort.

  • Learn by doing, not just reading more blogs.

Frequently-asked questions

Who are you?

We’re fellow founders and business owners. Chris and Monte met while working together at Lean Startup Co. We discovered we both had a passion for this work and our community, so we decided to build Loop Community together.

Who is this course for?

People who are committed to the hard work of entrepreneurship – a lot of smart, rigorous work – and who want to build and grow long-term, resilient businesses.

Who isn't this for?

People looking for a shortcut, a secret “growth-hack”, or are just playing entrepreneur. If you’d honestly rather spend your time reading about entrepreneurship or listening to keynotes than working on your business, this isn’t the place for you.

What's the time commitment?

We’re building each Loop with the assumption that time is very limited for our community. We try to constrain each Loop to no more than 5 hours a week. If a particular Loop is working well for you and you’re getting great results, it will take up more time – but that’s a good problem to have!

Share Loop Community

Give a gift subscription