You should be talking to your customers early and often. However, there are a lot of ways these conversations can go wrong – and it can prove to be fatal to your business down the road. On episode #6 of the Loop Podcast, we talk about common mistakes people make in customer conversations.
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( 1:30 ) The entrepreneur’s dilemma of time
( 8:50 ) The value of being genuine
( 11:34 ) Structuring customer conversations
( 15:12 ) Creating the right environment for the conversation
( 17:19 ) Understanding the customer’s view of your company
( 20:11 ) Length of customer discovery calls
( 21:20 ) Expecting to be loved