Reports show somewhere between 50% – 70% of new products fail. When you look at the underlying data, these products share something in common – a failure to lock in a clear, tested, and data driven Unique Value Proposition.
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On this episode of the Loop Podcast, we will cover:
Why UVPs and the perils of not getting it right
How to use a UVP the right way
Why are they often misunderstood or ignored?
Characteristics of a good value proposition