Loop Podcast #6 – Unique Value Props


Reports show somewhere between 50% – 70% of new products fail. When you look at the underlying data, these products share something in common – a failure to lock in a clear, tested, and data driven Unique Value Proposition.

Quick note: You can find the Loop Podcast on AppleSpotifyOvercastStitcher, and TuneIn. Thanks for the follow, it means a heckuva lot to us! If you want to know when episodes come out, then subscribe here to our Substack!

On this episode of the Loop Podcast, we will cover:

  • Why UVPs and the perils of not getting it right

  • How to use a UVP the right way

  • Why are they often misunderstood or ignored?

  • Characteristics of a good value proposition